Citater om public relations

“Public relations is the profitable integration of an organization’s new and continuing relationship with stakeholders, including customers, by managing all communications contacts with the organization, which creates and protects the brand and the reputation of the organization.” – Clarke L. Caywood, Ph.D., Professor. I bogen Strategic Public Relations and Integrated Marketing Communications, McGraw-Hill, 2012, side 3.

“We believe PR should be practiced to serve the public interest, to develop mutual understanding between organizations and their publics.” – James E. Grunig

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